
Services
Direct Marketing Consulting
Comprehensive Direct Response Strategies
Budgets and Projections
Creative Development
Target Audience and List Planning
Implementation and Production
Analysis and Future Action Plans
I’m Catherine M. Connolly, MBA, CFRE. My consulting practice is based on developing marketing strategies to build support and maximize income from members and donors for nonprofit organizations.
Direct response marketing is a potent source for nonprofit organizations to solicit income, build constituencies, and create a personalized forum to communicate directly with the public.
Presentations
Understand Fundraising with Direct Marketing
I particularly enjoying coaching and helping others understand the elements and importance of direct marketing in a robust development operation. Learn more about the various sessions I have presented for various organizations.

Testimonials
See What Clients Say

I can attest to the power of your vision! Your commitment to creating a personalized approach with WEAVE has enabled us to dramatically grow our donor base and triple the support we receive from individuals. It is the system you helped create that allowed us to navigate through a pandemic and the most unprecedented of times. Most importantly, you continually give us honest and direct feedback. Proud to be an 11-year (and counting) client!
Julie Bornhoeft, MA, CFRE
Chief Strategy and Sustainability Officer
WEAVE, Inc

I loved my experience working with Catherine to build out my organization’s direct mail program. She really helped us learn the ropes of direct mail! Catherine is truly a partner, and helped us elevate our organization’s work to our donor community in ways that felt exciting and urgent. Thanks to her excellent management, our direct mail process flowed smoothly from start to finish. Her guidance on strategy and her mastery of implementation help take our direct mail program to a new level. I would definitely recommend her to anyone looking for a true partner in direct mail!
Heather Koslov, CFRE
