CMC : Catherine M. Connolly MBA, CFRE Fund Raising with Direct Marketingimage, sunlight through trees
Bio also available for download here (16kb PDF).

Independent Consultant
January 1996 to present

Working with both regional and national clients who are interested in taking their direct marketing program to the next level, while specializing in working with groups who want a more personal and direct relationship with their fundraising counsel.

Sierra Club Legal Defense Fund
April 1993 to May 1996

Managed all direct response solicitations, donor relations, gift processing, and database functions. Acting Development Director from January to August, 1994.

Working at Sierra Club Legal Defense Fund, I increased the organization's direct mail income by $1.5 million over three years — through increasing acquisition and redesigning solicitation strategies.

Additionally, I integrated the direct marketing program into the bigger scheme of the entire Development office, along with building the institutional readiness needed for a successful direct response program.

Craver, Mathews, Smith, & Company/West
(Now known as Drake's Bay Fundraising)

January 1988 to April 1993

At CMS/West, I worked with such clients as Greenpeace USA, African Wildlife Foundation, Defenders of Wildlife, Working Assets, and public televisions stations across the country.

University of the Pacific, Institutional Advancement
May 1984 to December 1987

Designing and writing university marketing publications, from recruitment to fund raising.

BFA in graphic design, University of the Pacific
MBA in finance, Saint Mary's College of California

Direct Marketing Association and the DMA Nonprofit Federation
Association of Fundraising Professionals (AFP), California Capital Chapter
Association of Direct Response Fundraising Counsel

Certified Fund Raising Executive

Bio  |  Clients